Tag: marketing

12 Sep

Speaking Tip #17 – Play the Long Game with Cancelations

Business, Speaking Tips No Comments by Tom Krieglstein

My bag was packed and I was ready to head to the airport the next morning, but then the school called to cancel. She was calling to say that, due to several factors out of her control, she needed to cancel the program. In our contract we have the following clause: f. Termination. Unless otherwise […]

12 Mar

4 Tricks This Clever Email Pitch Taught Me About Email Marketing

Creative Ideas, Marketing 2 Comments by Tom Krieglstein

My inbox is regularly filled with various pitches for support tools on anything from website hosting to branded toilet paper marketing. Most of the time I can tell within five seconds if something is spam and delete it. Marketers are always looking for innovative ways to get someone to not only not delete an email, […]

02 Jun

The Real World Telephone Game

Business, Marketing No Comments by Tom Krieglstein

Walking home I passed two young professionals talking about the website LinkedIn. One lady said, “I don’t get it.” The other lady responded, “LinkedIn is your online resume.” To which the first lady replied, “Oh!” Some companies spend millions on marketing to make sure we say the right thing when a friend or co-worker asks. […]

27 Dec

A True Salesperson…[QUOTE]

Business, Quotes 2 Comments by Tom Krieglstein

“A true salesperson isn’t trying to sell you something, they are simply trying to show you a truth about the world that you don’t know about yet.” – This American Life 

28 Nov

Hindsight – 11/28/10 – The Pee-Wee Herman Show [SLIDESHOW]

Friends, Hindsight, Slideshow No Comments by Tom Krieglstein

Today a friend, Adam Ace, invited me to go see The Pee-Wee Herman Show on Broadway. Adam and I originally connected through our touring on the college market. He is a rather expressive comedian known for his red outfits and red speedo underwear. At one conference, he’d forgotten his underwear and asked if I had […]

14 Sep

Does This Type Of Donation Plea Actually Work? [IMAGE]

Images, Marketing No Comments by Tom Krieglstein
02 Sep

An Inspiring Lesson in Branding from Steve Jobs [VIDEO]

"The diary industry tried for 20 years to convince you that milk was good for you and the sales went down. Then they tried "Got Milk" and the sales went up." "Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, […]

31 Jul

Target’s Shameful College Marketing Fail [IMAGE]

Cross Post, Education, Images No Comments by Tom Krieglstein

Every year big box retails host large “back to school” marketing campaigns to drive sales. In a slap to the face of higher education goals, Target’s using its national brand to promote “beer pong” equipment as essential college gear. We’re joining Cindy Kane and Jeff Jackson in using this blog as a platform to protest […]

16 Jul

Building a Red Rover Website Badge

Red Rover No Comments by Tom Krieglstein

I’m not a very good designer compared to really good designers, but give me an idea and an image and I’ll mesh it and recreate it with the best of ’em. In talking out the Georgia Highlands Campus Directory adoption strategy with Donny and John, John asked if we had a website badge they could […]