LinkedIn’s Google tag line is “Relationships Matter.” They say they are about helping you strengthen the relationships within your existing network.

Today I received this email from LinkedIn:
From an engagement perspective, three things jump out to me in this email…
- Relationship Strength – I’ve met everyone on the list IRL (in real life). This isn’t information LinkedIn would know, but whatever calculation they are using is doing a great job of weighting the strength of my connections. I suspect it is based on the number of common connections we share.
- Call To Action – There’s a nice simple motivating call to action to get me to want to click though.
- It’s Human – 95% of the email contains smiling human faces. It makes me smile. Each face I look at brings back a collection of stories between me and that person.
Like Facebook, I’m not very selective at “friending” people on LinkedIn. I just don’t have time to mentally decide on who to link with and who not. So my account has a lot of noise. I’m impressed LinkedIn is able to filter most of the noise for this email. Relevancy matters.
The only additional result I’d like from this email is when I click through, instead of just bringing me to that individual’s profile, it would highlight the change(s) that happened and then even give me the option to quickly send them a note of congratulations or support.