Take a look at the two conversations below:
What do you notice instantly? If your eyes are functioning properly you should notice that one is filled with a collection of different people and one is almost entirely filled by one person…or company in this case. My biggest fear in starting #SAchat is that companies would come in and spam the hell out of it. But so far the community of individuals have done an amazing job of policing the stream so even if someone, or a company, comes in and spams, they fight back. Why? Because they care about the value they get from the #SAchat stream. If I were NACA, I’d be pissed at KeppleronCampus if they busted into our stream and instead of engaging in the educational conversation around the conference, decided to spam the crap out of it with their booth number and showcasing act. Someday brands will learn that that doesn’t work, and in fact actually hurts their brand.