Category: Marketing

12 Mar

4 Tricks This Clever Email Pitch Taught Me About Email Marketing

Creative Ideas, Marketing 2 Comments by Tom Krieglstein

My inbox is regularly filled with various pitches for support tools on anything from website hosting to branded toilet paper marketing. Most of the time I can tell within five seconds if something is spam and delete it. Marketers are always looking for innovative ways to get someone to not only not delete an email, […]

23 Apr

Turnover in the Education Space

This past month I attended two APCA conferences in Atlanta, GA and Hershey, PA. Prior to last month, I hadn’t attended an APCA or NACA conference for three years. I felt like such an underdog because there were so many new faces and students who didn’t know me from jack. Three years ago, we left […]

05 Jun

Hindsight – 06/05/11 – Street Peddling

Business, Hindsight, Marketing No Comments by Tom Krieglstein

A common street scene in NYC is young hip guys trying to sell a signed copy of their newly released music CD to pedestrians walking by. By telling you a sob story about how hard it was to produce and how they spent their life savings to produce it, your empathy button is triggered and […]

02 Jun

The Real World Telephone Game

Business, Marketing No Comments by Tom Krieglstein

Walking home I passed two young professionals talking about the website LinkedIn. One lady said, “I don’t get it.” The other lady responded, “LinkedIn is your online resume.” To which the first lady replied, “Oh!” Some companies spend millions on marketing to make sure we say the right thing when a friend or co-worker asks. […]

23 Sep

Hindsight – 09/23/10 – Momentum

It's an exciting time at Red Rover, you can feel the momentum as all the pieces inch closer to each other. The team, the sales/marketing strategy, the development, the user support systems, the market, and the philosophy. Today we held a town hall meeting with all the new team members. We walked through the back […]

14 Sep

Does This Type Of Donation Plea Actually Work? [IMAGE]

Images, Marketing No Comments by Tom Krieglstein
08 Sep

Got Magazine? [IMAGE]

Like milk, the magazine industry is fighting back with their own PR blitz promoting their right to be a part of your daily life. It's an interesting position to take. I still read magazines because they are easier to read en-route to work on the busy subway. But that's not a value proposition I'd stake my whole industry on. […]

02 Sep

An Inspiring Lesson in Branding from Steve Jobs [VIDEO]

"The diary industry tried for 20 years to convince you that milk was good for you and the sales went down. Then they tried "Got Milk" and the sales went up." "Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, […]