My Tweet That Went Viral

April 11, 2012 5 Comments by Tom Krieglstein

On April 9th, I hit what one could call the Social Media Lottery. At 1:25pm I posted this tweet…

With Instagram selling for $1bil & Draw Something selling for $200mm, why would any innovator bother trying to solve real world problems.
@tomkrieglstein
Tom Krieglstein

A half hour later I logged back into my account and was shocked that my tweet had been retweeted by 30 people. Then, while I was looking at the 30 retweets, another 30 came in. My tweet was going viral. By viral, I mean it was retweeted and favorited at least two times per minute for the entire day. This is the first time a tweet of mine has spread that far.

I call this a Social Media Lottery because there is almost no way for me to duplicate it. The tweet went viral because it was the right content, seen by the right people, at the right time. Essentially, it was luck, because the right content, people, and time are ever changing.

It’s April 11th today and people are still retweeting my tweet.

Between the trolls, I did gain some new followers, but for the most part I kinda treat it like a social media merit badge, kinda like when a blog post of mine went viral.

  • Kristen Rupert

    OMG Tom Krieglstein you are a twitter god… or just a pretty smart guy who tweets useful content. Anyways, liked the post and the tweet it stemmed from. 

    • http://www.alumnichoose.org/ tomkrieglstein

      Thanks KA :-) .

    • http://www.alumnichoose.org/ tomkrieglstein

      Thanks KA :-) .

  • http://www.jchblog.com/ Jordan

    Congrats! I view that as 

  • Robin K

    cool!