Q&A: How To Network With Successful People Online
Q: What’s the best way to engage with successful and driven people online? – N. Beil via Facebook
A: The internet opens up a lot of possibilities that allow you to engage with successful and driven people. The first step is to focus in on what topic/industry you want to network in. Once you’ve narrowed your focus, here are four ideas for engaging your hero…
1) Personal Blogs – Do a Google search for the person’s name and see if a personal blog/website shows up. If so, subscribe to their RSS/Email list to get updated on new posts. Then start engaging by reading and commenting on the person’s posts. Make sure to make your comments/questions insightful verses just saying “That was great!” or “Thanks!” While those type of comments are nice for a blogger to get, they won’t help you get on their radar. Another tip is instead of commenting directly to the blogger, find comments from other community members that you can respond to and respond. This tactic will not only get the attention of the blogger, but also positions you as a host or leader of the community. 95% of people will comment directly to the blogger, stand out by spending your time commenting on other’s comments.
2) Twitter – Search (NAME Twitter) on Google and see if a Twitter account shows up. Make sure to do this search on Google verses Twitter as the Twitter people search is unfortunately bad. Once you’ve found your hero, follow them. Instead of jumping right to asking questions, build up your credibility with the person by commenting on their Tweets and reTweeting their content. Once you’ve built up credibility, then you’ve earned the right to ask them a few questions.
3) Personal Projects- Everyone is working on something. Find out what project your hero is currently working on and offer your time (for free) to help grow the project. Some ideas are…
- Researching content
- Data entry
- Data gathering
- Event volunteering
- PR support
- HTML help
4) Facebook Fan Pages/Groups - On Facebook, search for your hero and find their personal/company Fan Page/Group. Like it. Then, just like with your hero’s personal blog, comment on posts and engage other users. Additionally, upload multimedia (video/pictures) content that relates to the topic. Just make sure it’s relevant.
These are four ideas that will get you networking in no time. Just like with washing clothes, the goal with all of these actions should be to rinse and repeat. Become a regular in your hero’s world as someone who keeps providing value. Over time that value will start paying you dividends.